This privacy statement applies to Midlands Asset Finance Limited which trades as MAF Finance Group (and which is a company within the Begbies Traynor Group of companies), in the UK and any of its associated or subsidiary undertakings and affiliates which control and make use of any visitor information collected via this site.
If as a visitor to this website, you choose to submit information, you agree to the use of such data in accordance with the terms set out in this privacy statement.
If you have any questions regarding this privacy statement or do not feel that your concerns have been addressed, please direct your questions to our website administrator via firstname.lastname@example.org.
Data Protection Controller and Contact Details
As a visitor, you do not have to submit any personal information in order to use the Website. The site collects and stores personally identifiable information that is specifically and voluntarily provided by visitors. Such information may consist of, but is not limited to, your name, job title, company or business address, email address, telephone and fax numbers and any financial information that you choose to disclose and we do not collect such personal information without your knowledge. This information is broadly termed as “personal data” or “personal information”.
In the event that you choose to supply personal information either through the website or by telephone we will collect, use, share and store this personal data. We collect this information when we speak to you on the telephone, from an online application made via our website and from documents, email or other correspondence that you send to us.
Where personal and financial information relating to another person or your partner is supplied by you, you confirm that you have their consent or are otherwise entitled to provide this information to us and for us to use it.
We will collect further information if you contact us with comments or specific requests which may include requests to be contacted for marketing purposes or by social media in which case, in addition to the data set out above, we may also hold, use, share and store marketing preferences, payment details, engagement details, likes, retweets, shares, reactions, comments.
We do not usually seek sensitive information (e.g., data relating to race or ethnic origin, religious beliefs, criminal record, physical or mental health, or sexual orientation) from you. We will, where necessary, obtain your explicit consent to collect and use such information.
For training purposes, any calls with us may be recorded. Where calls are recorded you will be advised of this at the outset of the call. Details of any call will be monitored and recorded. Such details will include (but not be limited to) the caller identification telephone number, the number called, the time, date and duration of the call and the disposition of the call (please note that call monitoring excludes the actual call recording).
Cookies do not collect personal information such as your name or email address. Cookies can be rejected, however, under specific circumstances visitors may be denied access to some parts of our site if their browsers reject cookies.
To ensure that our website is well managed, we or our service provider may track information on our systems and identify categories of visitors by items such as domain, company IP address and browser type. Our internal website administrator uses this information to analyse the number of visitors to different areas of our site to make sure that our website is serving as a useful and effective information source.
A list of all of the cookies used on our website is set out below. Brief details of the purpose of these cookies are also set out below together with a guide to indicate the relative intrusive nature of the cookies:
Cross references to the table below
Type of Cookies
|Intrusion level key|
|Red||Intrusive and collecting personally identifiable information.|
|Green||Not intrusive and maybe necessary for website operation.|
|Cookies on this site|
|Cookie||Data||Purpose of this cookie||Level||Type||Owner||Lifespan|
|app.hubspot.com/hubspot.com||Tracking ID||Tracks referrer, search engine used, user location etc.||Amber||2||Hubspot||Infinite|
|bing.com||Tracking ID||Tracks number of visits, last visit, first visit etc.||Amber||2||Bing||Infinite|
|doubleclick.net||Tracking ID||Tracks referrer, search engine used, user location, device and page views etc.||Amber||2||Infinite|
|maffinancegroup.co.uk||Tracking ID||Tracks user data inputting from form fills.||Red||2||MAF||Infinite|
|google.com/google.co.uk||Tracking ID||Tracks referrer, search engine used, user location, keyword clicked etc.||Amber||2||Infinite|
|hotjar.com||Tracking ID||Records when visitor enters and leaves a site to track total time spent on website.||Amber||2||Hotjar||Session|
If you do not wish to consent to cookies being placed, you must change your browser settings which can be done by accessing the following link http://windows.microsoft.com/en-GB/windows7/Cookies-frequently-asked-questions. If you choose to do this you should not continue to access the site as the site will issue cookies as soon as you continue to use the site.
We will only use any personal information which you supply to us through this website or on the telephone when the law allows us to. The law states that we must identify the purpose and basis upon which we use your personal data. We rely on a number of lawful basis for processing your personal data:-
We have stated below the purposes for which we use your personal data
We will use your information to comply with our lawful obligations to prevent and detect fraud, money laundering and other crimes, carry out regulatory checks and meet our obligations to any relevant regulatory authority; to assist us in providing our services to you; to arrange finance and or refinancing facilities for you and to improve and develop our services to you and other customers; and to market to you and we may periodically send promotional emails about new services or other information which we think you may find of interest, using the information you have provided and we will ensure that any such marketing activities comply with applicable law, as well as ensuring that we implement procedures to obtain necessary consents before sending you emails containing information about MAF Finance Group (and its parent company’s other service lines) and their service offerings so that we can pursue our legitimate interest in creating lasting relationships with our clients. You may at any time request that we discontinue sending you such materials.
We will use information you supply to inform our decision making when arranging finance facilities on your behalf and we may combine this information with other information you give us and information we collect about you.
In relation to the website and social media platforms only, the personal identifying information you submit is used to process your enquiry and the information gathered from telephone calls allows us to track the source of the call. The cookies information is used pursuant to your consent and to pursue our legitimate interest and to help us understand more about how our website is used and to improve our site.
Disclosure of Information to Third Parties
We may share your personal information with banks, funders, specialist finance houses, and insurance brokers, for the purpose of arranging the most competitive tailored finance facility for you, as well as for the detection and prevention of fraud.
We may share your information with selected third parties including:
We may disclose your personal information to third parties:
Examples of where your personal information will be supplied to third parties are circumstances where we would need to engage those third parties to provide public relations and marketing, IT support, document management systems, case management systems, printing, reprographic support, event hosting, email marketing management systems and market insight services. In these scenarios all third parties will be required to take appropriate security measures to protect your personal information in line with our engagement with them and in accordance with the laws. We do not allow third parties to use your personal data for their own purposes.
Where appropriate, personal information may be disclosed to law enforcement, regulatory or other government agencies or third parties where necessary or desirable to comply with legal or regulatory obligations or requests or for the purposes identified above.
In cases where legislation requires us to carry out an identification check, we will validate your name, address and other personal information supplied by you against an appropriate third party database. You should advise us if you do not consent to such a check being made. In performing these checks personal information provided by you may be disclosed to a registered Credit Reference Agency which may keep a record of that information. The checks are only to confirm your identity. A credit check is not performed and your credit rating will be unaffected.
Credit Reference Agencies
In order to process any finance application, we will supply your personal information to credit reference agencies (CRAs) and they will give us information about you, such as about your financial history. We do this to assess creditworthiness and product suitability, check your identity, manage your account, and prevent criminal activity. CRAs will share your information with other organisations. The identities of the CRAs, and the ways in which they use and share personal information, are explained in more detail at https://www.experian.co.uk/legal/crain/.
Retention of Personal Data
We will only retain your personal information for as long as necessary to fulfill the purpose for which we collected it in line with statutory and professional rules of retention. In the majority of instances, the period for retaining your personal data shall be 6 years from the date of closure of contact which you may have with us. In the event that the basis on which we are holding your personal information requires this information to be kept for a reduced period of time then it shall be retained in accordance with our retention policies in place from time to time. Examples of this are:-
Access to Information
We are dedicated to providing reasonable access to visitors who wish to review the personal information retained, if any. In all cases we will treat requests to access information or change information in accordance with applicable legal requirements and a charge may be levied to cover the administration costs of such requests. Please contact email@example.com should you wish to access your personal information.
Your rights in respect of your personal information
Under certain circumstances, by law, you have the right to:-
We have in place reasonable commercial standards of technology and operational security to protect all information provided by visitors from loss, misuse, alteration or destruction. Our parent company Begbies Traynor Group plc are Cyber Essentials Plus certified.
Midlands Asset Finance Limited, in the UK, reserves the right to modify or amend this privacy statement at any time and for any reason. Nothing contained herein creates or is intended to create a contract or agreement between Midlands Asset Finance Limited and any user visiting the website or providing identifying information of any kind.
If you have any concerns over how we have used or are using your data then please contact firstname.lastname@example.org in the first instance.
If you are still not satisfied that we have addressed your concerns adequately you have a right to lodge your complaint with the Information Commissioners Office, the details of which are available at www.ico.org.uk.
Policy updated: 23/11/2021
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